The Civil Rights Movement Essay -- peaceful protests, civil disobedien

The civil rights movement in the middle of the 20th century marked an important point in the changing of race relations in the United States. Prior to and during the civil rights movement, African-Americans faced legally sanctioned persecution and Jim Crow justice at the hands of white Americans. Peaceful protests and other methods of civil disobedience were often met with aggression and violence from whites. Although legally having the right to vote since the 19th century, many African-Americans were unable to practice their right. Poll taxes and often outright violence made exercising their right to vote difficult and dangerous. In 1961, Robert Parris Moses worked to register fellow African-Americans to vote, and he and his coworkers were met with much resistance from the white community. "Along with other SNCC workers who subsequently joined him and local blacks who supported them, Moses was harassed and beaten; he was jailed several times. The threat of violence discouraged most blacks from registering" (Albert, 69). In the result of Brown vs. the Board of Education, the Supreme Court ruled that segregation was unconstitutional. This decision reversed the previous decision in the case of Plessy vs. Ferguson, ruling in favor of the legality of the separation of races, as long as the facilities were equal. After the legal ending of segregation, one of the major focuses of African-Americans was to integrate schools. They wanted their children to benefit from the better facilities of the schools for white children. Unfortunately, the integration of schools was also met with resistance and violence from white communities. The experience of Fred Schuttlesworth, shown left, and his wife, while trying to enroll in a white high s... ... by local police departments. Even if the local police departments were forced into action, it is easy to imagine how few faced jail time suitable punishment when being tried in front of a jury of their white peers. Local police forces even encouraged vigilante justice by turning prisoners over after their release, another act for which participants were surely not held accountable. The violent stories that can be told of events during the civil rights movement illustrate the manner in which race, violence and crime combine, in a way that is difficult for many young Americans to relate with. Works Cited Albert, Peter J. and Ronald Hoffman Ed. We Shall Overcome: Martin Luther King, Jr. and the Black Freedom Struggle. New York: Da Capo Press,c. 1990 Branch, Taylor. Pillar of Fire: America in the King Years 1963 - 65. New York: Simon and Schuster. c. 1998.

Carrie Chapter Seven

‘Wait Just wait. Let me talk. You want me to ask Carrie White to the Spring Ball. Okay, I got that. But there's a couple of things I don't understand.' `Name them.' She leaned forward. ‘First, what good would it do? And second, what makes YOU think shed say yes if I asked her?' ‘Not say yes! Why – ‘ She floundered. ‘You're †¦ everybody likes you and-‘ ‘We both know Carrie's got no reason to care much for people that everybody likes.' ‘She'd go with you.' ‘Why?' Pressed, she looked defiant and proud at the same time. ‘I've seen the way she looks at you. She's got a crush. Like half the girls at Ewen.' He rolled his eyes. ‘Well, I'm just telling you,' Sue said defensively. ‘She won't be able to say no.' ‘Suppose I believe you,' he said. ‘What about the other thing?' ‘You mean what good will it do? Why it'll, bring her out of her shell, of course. Make her†¦' She trailed off ‘A part of things? Come on, Suze. You don't believe that bullshit.' ‘All right,' she said. ‘Maybe I don't. But maybe I still think I've got something to make up for.' ‘The shower room?' ‘A lot more than that. Maybe if that was all I could let it go, but the mean tricks have been going on ever since grammar school. I wasn't in on many of them, but I was on some. If I'd been in Chris's group, I bet I would have been in on even more. It seemed like. . oh, a big laugh. Girls can be cat-mean about that sort of thing, and boys don't really understand. The boys would tease Carrie for a little while and then forget, but the girls †¦ it went on and on and on and I can't even remember where it started any more. If I were Carrie, I couldn't even face showing myself to the world. I'd just find a big rock and hide under it.' ‘You were kids,' he said. ‘Kids don't know what they're doing. Kids don't even know their reactions really, actually, hurt other people. They have no, uh, empathy. Dig?' She found herself struggling to express the thought this called up in her, for it suddenly seemed basic, bulking over the shower-room incident the way sky bulks over mountains. ‘But hardly anybody ever finds out that their actions really, actually hurt other people! People don't get better, they just get smarter. When you get smarter you don't stop pulling the wings off flies you just think of better reasons for doing it. Lots of kids say they feel sorry for Carrie White-mostly girls, and that's a laugh-but I bet none of them understand what it's like to be Carrie White, every second of every day. And they don't really care.' ‘Do you?' ‘I don't know!' she cried. ‘But someone ought to try and be sorry in a way that counts †¦ in a way that means something.'. ‘All right. I'll ask her.' ‘You will?' The statement came out in a flat, surprised way. She had not thought he actually would. ‘Yea. But I think she'll say no. You've overestimated my box-office appeal. That popularity stuff is bullshit. You've got a bee in your bonnet about that.' ‘Thank you,' she said, and it sounded odd, as if she had thanked an Inquisitor for torture. ‘I love you,' he said. She looked at him, startled. It was the first time he had said it. From My Name is Susan Snell (p. 6): There are lots of people-mostly men-who aren't surprised that I asked Tommy to take Carrie to the Spring Ball. They are surprised that he did it, though, which shows you that the male mind expects very little in the way of altruism from its fellows. Tommy took her because he loved me and because it was what I wanted. How, asks the sceptic from the balcony, did you know he loved you? Because he told me so, mister. And if you'd known him, that would have been good enough for you, too †¦ He asked her on Thursday, after lunch, and found himself as nervous as a kid going to his first ice-cream party. She sat four rows over from him in Period Five study hall, and when it was over he cut across to her through the mass of rushing bodies. At the teacher's desk Mr Stephens, a tall man just beginning to run to fat, was folding papers abstractedly back into his ratty brown briefcase. ‘Carrie?' ‘Ohuh?' She looked up from her books with a startled wince, as if expecting a blow. The day was overcast and the bank of fluorescents embedded in the ceiling was not particularly kind to her pale complexion. But he saw for the first time (because it was the first time he had really looked) that she was far from repulsive. Her face was round rather than oval, and the eyes were so dark that they seemed to cast shadows beneath them, like bruises. Her hair was darkish blonde, slightly wiry, pulled back in a bun that was not becoming to her. The lips were full, almost lush, the teeth naturally white. Her body, for the most part, was indeterminate. A baggy sweater concealed her breasts except for token nubs. The skirt was colourful but awful all the same: It fell to a 1958 midshin hem in an odd and clumsy A-line. The calves were strong and rounded (the attempt to conceal these with heathery knee-socks was bizarre but unsuccessful) and handsome. She was looking up with an expression that was slightly fearful, slightly something else. He was quite sure he knew what the something else was. Sue had been right, and being right, he had just time to wonder if this was doing a kindness or making things even worse. ‘If you don't have a date for the Ball, would you want to go with me?' Now she blinked, and as she did so, a strange thing happened. The time it took to happen could have been no more than the doorway to a second, but afterwards he had no trouble recalling it, as one does with dreams or the sensation of deja vu. He felt a dizziness as if his mind was no longer controlling. his body – the miserable, out-of-control feeling he associated with drinking too much and then coming to the vomiting point. Then it was gone. ‘What? What?' She wasn't angry, at least. He had expected a brief gust of rage and then a sweeping retreat. But she wasn't angry; she seemed unable to cope with what he had said at all. They were alone in the study hall now, perfectly between the ebb of old students and the flow of new ones. ‘The Spring Ball,' he said, a little shaken. ‘It's next Friday and I know this is late notice but-? ‘I don't like to be tricked,' she said softly, and lowered her head. She hesitated for just a second, and then passed him by. She stopped and turned and he suddenly saw dignity in her, something so natural that he doubted if she was even aware of it. ‘Do You People think you can just go on tricking me forever? I know who you go around with.' ‘I don't go around with anyone I don't want to, Tommy said patiently. ‘I'm asking you because I want to ask you.' Ultimately, he knew this to be the truth. If Sue was making a gesture of atonement, she was doing it only at secondhand. The Period Six students were coming in now, and some of them were looking over curiously. Dale Ullman said something to a boy Tommy didn't know and both of them snickered. ‘Come on,' Tommy said. They walked out into the hall. They were halfway to Wing Four – his class was the other way – walking together but perhaps only by accident, when she said, almost too quietly to hear: ‘I'd love to. Love to.' He was perceptive enough to know it was not an acceptance, and again doubt assailed him. Still, it was started. ‘Do it, then. It will be all right. For both of us. We'll see to it.' ‘No,' she said, and in her sudden pensiveness she could have been mistaken for beautiful. ‘It will be a nightmare.' ‘I don't have tickets,' he said, as if he hadn't heard. ‘This is the last day they sell them.' ‘Hey, Tommy, you're going the wrong way!' Brent Gillian yelled. She stopped. ‘You're going to be late.' ‘Will you?' ‘Your class,' she said distraught. ‘Your class. The bell is going to ring.' ‘Will you?' ‘Yes,' she said with angry helplessness. ‘You knew I would.' She swiped at her eyes with the back of her hand. ‘No,' he said. ‘But now I do. I'll pick you up at seventhirty.' ‘Fine,' she whispered. `Thank you.' She looked as if she might swoon. And then, more uncertain than ever, he touched her hand. From The Shadow Exploded (pp. 74-76): Probably no other aspect of the Carrie White affair had been so misunderstood, second-guessed, and shrouded in mystery as the part played by Thomas Everett Ross, Carrie's ill-starred escort to the Ewen High School Spring Ball. Morton Cratzchbarken, in an admittedly sensationalized address to The National Colloquium on Psychic Phenomena last year, said that the two most stunning events of the twentieth century have been the assassination of John F. Kennedy in 1963 and the destruction that came to Chamberlain, Maine, in May of 1979. Cratzchbarken points out that both events were driven home to the citizenry by mass media, and both events have almost shouted the frightening fact that, while something had ended, something else had been irrevocably set in motion, for good or ill. If the comparison can be made, then Thomas Ross played the part of Lee Harvey Oswald – trigger man in a catastrophe. The question that still remains is: Did he do so wittingly or unwittingly? Susan Snell, by her own admission, was to have been escorted by Ross to the annual event. She claims that she suggested Ross take Carrie to make up for her part in the shower-room incident. Those who oppose this story, most lately led by George Jerome of Harvard, claim that this is either a highly romantic distortion or an outright lie. Jerome argues with great force and eloquence that it is hardly typical of high-school-age adolescents to feel that they have to ‘atone' for anything – particularly for an offence against a peer who has been ostracized from existing cliques. ‘It would be uplifting if we could believe that adolescent human nature is capable of salvaging the pride and self image of the low bird in the pecking order with such a gesture,' Jerome has said in a recent issue of The Atlantic Monthly, ‘but we know better. The low bird is not picked tenderly out of the dust by its fellows; rather, it is despatched quickly and without mercy.' Jerome, of course, is absolutely right-about birds, at any rate – and his eloquence is undoubtedly responsible in large part for the advancement of the ‘practical joker' theory, which The White Commission approached but did not actually state. This theory hypothesizes that Ross and Christine Hargensen (see pp. 10-18) were at the centre of a loose conspiracy to get Carrie White to the Spring Ball, and, once there, complete her humiliation. Some theorists (mostly crime writers) also claim that Sue Snell was an active part of this conspiracy. This casts the mysterious Mr Ross in the worst possible light, that of a practical joker deliberately manoeuvring an unstable girl into an situation of extreme stress. The author doesn't believe that likely in fight of Mr Ross's character. This is a facet which has remained largely unexplored by his detractors, who have painted him as a rather dull clique-centred athlete; the phrase ‘dumb jock' expresses this view of Tommy Ross perfectly. It is true that Ross was an athlete of above-average ability. His best sport was baseball, and he was a member of the Ewen varsity squad from his Sophomore year. Dick O'Connell, general manager of the Boston Red Sox, has indicated that Ross would have been offered a fairly large bonus for signing a contract, had he lived. But Ross was also a straight-A student (hardly fitting the ‘dumb-jock' image), and his parents have both said that he had decided pro baseball would have to wait until he had finished college, where he planned to study for an English degree. His interests including writing poetry, and a poem written six months prior to his death was published in an established ‘little magazine' called Everleaf. This is available in Appendix V. His surviving classmates also give him high marks, and this is significant. There were only twelve survivors of what has become known in the popular press as Prom Night. Those who were not in attendance were largely the unpopular members of the Junior and Senior classes. If these ‘outs' remember Ross as a friendly, goodnatured fellow (many referred to him as ‘a hell of a good shit'), does not Professor Jerome's thesis suffer accordingly' Ross's school records – which cannot, according to state law, be photostated here – when taken with class mates' recollections and the comments of relatives, neighbours, and teachers, form a picture of an extraordinary young man. This is a fact that jells very badly with Professor Jerome's picture of a peer-worshipping, sly young tough. He apparently had a high enough tolerance to verbal abuse and enough independence from his peer group to ask Carrie in the first place. In fact, Thomas Ross appears to have been something of a rarity – a socially conscious young man. No case will be made here for his sainthood. There is none to be made. But intensive research has satisfied me that neither was he a human chicken in a public-school barnyard, joining mindlessly in the ruin of a weaker hen †¦ She lay (i am not afraid not afraid of her) on her bed with an arm thrown over her eyes. It was Saturday night. If she was to make the dress she had in mind, she would have to start tomorrow at the (i'm not afraid momma) latest. She had already bought the material at John's in Westover. The heavy, crumpled velvet richness of it frightened her. The price had also frightened her, and she had been intimidated by the size of the place, the chic ladies wandering here and here in their light spring dresses, examining bolts of cloth. There was an echoing strangeness in the atmosphere and it was worlds from the Chamberlain Woolworth's where she usually bought her material. She was intimidated but not stopped. Bemuse, if she wanted to, she could send them all screaming into the streets. Mannequins toppling over, light fixtures failing, bolts of cloth shooting through the air in unwinding shelters. Like Samson in the temple, she could rain destruction on their heads if she so desired. (i am not afraid) The package was now hidden on a dry shelf in the cellar, and she was going to bring it up. Tonight. She opened her eyes. Flex. The bureau rose into the air, trembled for a moment and then rose until it nearly touched the ceiling. She lowered it. Lifted it. Lowered it. Now the bed, complete with her weight. Up. Down. Up. Down. Just like an elevator. She was hardly tired at all. Well, a little. Not much. The ability, almost lost two weeks ago, was in full flower. It had progressed at a speed that was Well, almost terrifying. And now, seemingly unbidden – like the knowledge of menstruation – a score of memories had come, as if some mental dam had been knocked down so that strange waters could gush forth. They were cloudy, distorted little-girl memories, but very real for all that. Making the pictures dance on the walls; turning on the water faucets from across the room; Momma asking her (carrie shut the windows it's going to rain) to do something and windows suddenly banging down all over the house; giving Miss Macaferty four flat tyres all at once by unscrewing the valves in the tyres of her Volkswagen; the stones (!!!!! no no no no no !!!!!!) -but now there was no denying the memory, no more than there could be a denying of the monthly flow, and that memory was not cloudy, no, not that one; it was harsh and brilliant, like jagged strokes of lightning: the little girl (momma stop momma can't i can't breathe o my throat o momma i'm sorry i looked momma o my tongue blood in my mouth) the poor little girl (screaming: little slut o i know how it is with you i see what has to be done) the poor little girl lying half in the closet and half out of it, swing black stars dancing in front of everything, a sweet, faraway buzzing, swollen tongue lolling between her lips, throat circled with a bracelet of puffed, abraded flesh where Momma had throttled her and then Momma coming back, coming for her, Momma holding Daddy Ralph's long butcher knife (cut it out i have to cut out the evil the nastiness sins of the flesh o i know about that the eyes cut out your eyes) in her right hand, Momma's face twisted and working, drool on her thin, holding Daddy Ralph's Bible in her other hand (you'll never look at that naked wickedness again) and something flexed, not flex but FLEX, something huge and unformed and titanic, a wellspring of power that was not hers now and never would be again and then something fell on the roof and Momma screamed and dropped Daddy Ralph's Bible and that was good, and then more bumps and thumps and then the house began to throw its furnishings around and Momma dropped the knife and got on her knees and began to pray, holding up her hands and swaying on her knees while chairs whistled down the hall and the beds upstairs fell over and the dining room table tried to jam itself through a window and then momma's eyes growing huge and crazed, bulging, her finger pointing at the little girl (it's you it's you devilspawn witch imp of the devil it's you doing it) and then the stones and Momma had fainted as their roof cracked and thumped as if with the footfalls of God and then†¦ Then she had fainted herself. And after that there were no more memories. Momma did not speak of it. The butcher knife was back in its drawer. Momma dressed the huge black and blue bruises on her neck and Carrie thought she could remember asking Momma how she had gotten them and Momma tightening her lips and saying nothing. Little by little it was forgotten. The eye of memory opened only in dreams. The pictures no longer danced on the walls. The windows did not shut themselves. Carrie did not remember a time when things had been different. Not until now.

Guidence for Getting Answers

Case 2 Intranets: Invest First, Analyze Later? Questions: 1. Where and under what circumstances is the â€Å"invest first, analyze later† approach appropriate? where and when is it inappropriate? Give specific examples of technologies and other circumstances. 2. How long do you think the â€Å"invest first , analyze later† approach will be appropriate for intranet projects? When (and why) will the emphasis shift to traditional project justification approaches? (Or has the shift already occurred? ) 3. What are the risks of going into projects that have not received a through financial analysis? How can organization reduce these risks? . Based on the numbers provided for Cadence Design System’s intranet project, use a spread sheet to calculate the net present value of the project. Assume a 5-year life for the system. Case 3 Putting IT to Work at Home Depot Questions: 1. Explain why the team based structure at Home Depot is so successful. 2. The structure means that the SPST reports to both marketing and technology. This is known as a matrix structure. What are the potential advantages and problems? 3. How is collaboration facilitated by IT in this case? 4. Why is the process flow important in this case? Case 4 Dartmouth College Goes WirelessQuestions: 1. In what ways is the Wi-Fi technology changing the Dartmouth students? 2. Some says that the wireless system will become part of the background of everybody’s life – that the mobile devices are just an afterthought. Explain. 3. Is the system contributing to improved learning, or just adding entertainment that may reduce the time available for studying? Debate your point of view with students who hold a different opinion. 4. What are the major benefits of the wireless system over the previous wire line one? Do you think wire line systems will disappear from campus one day? (Do some research on the topic. )

Fasting Feasting

INGESTION, DIGESTION AND REVULSION OF FOOD AND CULTURE IN ANITA DESAI'S FASTING, FEASTING T. RAVICHANDRAN* ABSTRACT This article attempts a cultural study offood and eating habits in Anita Desai's Booker Prize short-listed novel, Fasting, Feasting. It shows how the ingestion offood affects acculturation process both in India and America in a multicultural context. Considering Foucault's view that discourse is involved in the exertion of power, some of the discourses from the novel are scrutinised to reveal an oppressive power structure. Interestingly enough, the power structure of the novel revolves around a gastronomical centre; and parents through repressive familial norms exert power. The linguistic strategies, such as repetition and interruption, used to assert power are analysed by examining appropriate instances from the novel. Further, it shows how the novelist, through a transcultural bundle of representative characters as MamaPapa, Uma, Arun, the Pattons, Melanie, and Rod, assesses the cross-cultural culinary habits, divergences, and subversions involved. However, it concludes with the observation that taking the novel as a dichotomous study of two cultures, the one Indian, on account of its spiritual dimension representing ‘fasting', and the other, American due to its plenty signifying ‘feasting,' would result in a myopic reading. Whereas, the real charm of the novel lies in the flux shown between fasting and feasting – a digesting of the best of both the cultures. † †¦ he very essence of Indian culture is that we possess a mixed tradition, a melange of elements as disparate as ancient Mughal and contemporary Cocacola American† (Salman Rushdie) â€Å"From food, from food creatures, all creatures come to be. Gorging, disgorging, being come to be. † (Taittriya Upanishad) In the Indian cultural scenario, there has been a great outcry about the safeguarding and perpetuation of ‘ the Indianness. This implies, apart from * Dr. T. Ravichandran is a Assistant Professor in English, Department o f Humanities & Social Sciences, lIT Kanpur, India. LUCKNOW JOURNAL OF HUMANITIES: VOL. 1, NO. 1, JAN-JUN 2004 Downloaded From IP – 109. 161. 128. 204 on dated 23-Jan-2012 Members Copy, Not for Commercial Sale www. IndianJournals. com 22 T. Ravichandran Downloaded From IP – 109. 161. 128. 204 on dated 23-Jan-2012 Members Copy, Not for Commercial Sale ational identity, a culture characteristic of the country and its inhabitants in terms of originality, purity, sanctity, and exclusivity. However, in a decolonised land that lost much of its' originality' and'exclusivity' in cultural conflicts, negotiations and transculturation processes besides gulping down some novelty from the colonisers and other foreign migrants, debating on a monistic culture is inappropriate. Despite desperate endeavours to maintain a unilateral cultural fa

Why some countries have developed and are not and have not Essay

Why some countries have developed and are not and have not - Essay Example In practice, economic development focuses on starting of economic operation in a region, expansion as well as retention and starting of new business within a region. Countries across the world can be divided into two groups developed and developing countries. United Nations does not give any definition for developed or developing country. But there are some parameters which are used to divide the countries into two different groups. The topic ‘why some countries are developed and why some are not’ is a widely discussed topic among the economists around the world. Scholars have expressed divergent views about the reasons for development and underdevelopment. We should not forget the fact that there is no single factor for development or underdevelopment but it is interplay of various factors. There is a huge disparity in the living standards in the developed and developing countries. It is estimated that around one billion people i.e. one fifth of the world population earns less than $1.00 a day. UN World Development Report 1998 says the aggregate Gross Domestic Products of the worlds 48 poorest countries is less than combined assets of world’s three richest people. According to Forbes Magazines, combined net worth of 358 billionaires is equal to the aggregate income of the bottom 45% of the world’s population. It is also estimated that due to starvation or preventable infections disease around 35,000 children under the age of five die every day. The problems of poverty, growing inequality and hunger are becoming worse despite huge global economic growth over the past 50 years. So it is very important to analyze reasons for development and underdevelopment. Research is a human activity based on intellectual investigation and aimed at discovering, interpreting, as well as predicting the different aspects of study. To analyze the causes for development and under development is slightly difficult as the scholars have given different reasons for it.

Protesting inequality - Harassment and protest in India Essay

Protesting inequality - Harassment and protest in India - Essay Example In India, women are married young, become young mothers at a young age that then burdens them with stringent financial and domestic responsibilities. A great number of women in India are malnourished as traditionally they should be the last to eat and last to receive medical attention. In relation to education 76%, men in India are educated while only 54% of women are educated; they receive little or no schooling and suffer from unfair and biased divorce and inheritance laws. To generate change the Indian people use the anti-reservation protests, in these protests, they push for integration of women into all the sectors mostly education, and also push for a revision of the existing policies. Other tactic people use to improve the conditions for women is the use of social media. In these, the people understand that the media possesses immense power in regard to influencing masses. In these, they ensure that the media covers all the women issues in India bringing them open to the publi c. In India, Television is one of the pervasive and powerful media that women use to ensure that their message is communicated to the public. Faithful patriots: religion and nationalism Islam is the official religion in Pakistan; the country has the second largest Muslim population after Indonesia. The 2007 census found that 96% of Pakistanis total population was Muslim with 20% being Shia and 76% Sunni. Historically, Islam arrived in Pakistan back in 711CE, after Umayyad dynasty sent a Muslim Arab army against the ruler of Sindh.

Energy drink case Research Paper Example | Topics and Well Written Essays - 1750 words

Energy drink case - Research Paper Example It is, therefore, feasible to posit that market positioning of alternative beverages is largely dependent on product differentiation. Just like in production of carbonated drinks, principal sellers in alternative soft drinks industry are globally renowned beverage manufacturers like PepsiCo and Coca-Cola (Barr & Hajela, 2013). This is ascribable to the fact that the two companies already had strong brands in the beverage industry before venturing into the provision of alternative beverages. Nonetheless, other beverage manufacturers like Hansen Natural Corporation, which produces Monster Energy and Red Bull GmbH, have succeeded in building recognized brands, while gaining a considerable share of the potent alternative beverage industry. Even though the latter industry was projected to sustain the steady growth observed previously, it suffered a setback following the 2008 financial recession. Unfavorable economic conditions impeded consumers’ buying capacity thus resulting in a significant decline in sales, particularly those of highly-priced alternative beverages. All the same, industry analysts foresee improvement in sales of alternative soft drinks with time, as carbonated drinks consumers progressively shift their preference towards the relatively new beverage category. Competing companies in this industry can only increase their chances of success depending on their readiness to match volatility of consumer trends, capacity to build brand loyalty, willingness to adopt innovation, and ability to increase distribution and marketing channels, among other distinctive strategies. Global beverage organizations like PepsiCo and Coca-Cola are focusing on reversing the major decline of carbonated by venturing into production of alternative beverages. These organizations have expanded their market presence by introducing vitamin drinks, sports drinks, and energy drinks in the international market (Esterl, 2013). Additionally,